Not sure if Archer is what you need?
No worries – we get it! We’re not for everyone and a larger agency with a bigger team might be right for you.
If you’re thinking about it…
See how many yes’s you get!
Do you currently work with a partner channel?
Do you have a clear understanding of your ideal partner?
Are you actively engaging with potential partners or looking to attract new partners?
Have you identified key potential partners for your business?
Have you defined clear goals for your partner programme?
Do you have a dedicated team responsible for managing partner relationships?
Do you have different partner types that you work with and different go-to-market approaches with each type?
Do you have a clear partner proposition and can you articulate why someone should partner with you?
Do you understand the value your partners can bring to your end customers and help them to build this into your messaging?
Are you actively collaborating with partners on joint marketing initiatives?
Do you provide marketing materials tailored to your partners (not just space for their logo on your materials!)?
Do you have regular reviews with your partners on the effectiveness of your joint marketing?
Do you know the areas you need to improve to improve your partner marketing?
Are you regularly measuring the performance of your partner relationships?